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Wednesday July 30, 2025 11:00am - 12:00pm EDT
In this session, attendees will explore effective critical incident response strategies for school safety leaders.  School leaders often find themselves at the center of a crisis and are responsible for communicating with staff, students, parents, and others about the situation. The form and scope of an incident can vary, but there are some key strategies you can use to effectively and quickly communicate with different audiences. By understanding these strategies, you can ensure that you are sharing the appropriate information in the most effective and timely way. Topics include: Examples of communication through various scenarios; Important content to include in key messages such as direction, status, actions, and compassion; Cautions in communication; Post-incident communication example; and Best practices of communication for public safety on threat-related incidents. Templates and an interactive resource guide will be provided.
Speakers
avatar for Steven MacDonald

Steven MacDonald

Senior Threat Analyst and Trainer, Safer Schools Together
After receiving a bachelor’s degree in Political Science from the University of Victoria, Steven specialized in language analytics and artificial intelligence for major media corporations in the tech industry. As a member of the Safer Schools Together team, Steven specializes in... Read More →
Wednesday July 30, 2025 11:00am - 12:00pm EDT
Room 106/107

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